Last updated: May 19, 2016 A persuasive essay uses reason to demonstrate that certain ideas are more valid than others in academic writing. Be aware of any prejudices you mht have that could color your argument. You must be able to understand both sides of the issue in order to successfully argue your point of view. The point of a persuasive essay is to provide detailed and compelling evidence—you should be able to disprove the opposing argument. In order to further strengthen the argument in your persuasive essay, try using one or two direct quotes from experts on the topic. The writer takes a stand on an issue—either “for” or “against”—and builds the strongest possible argument to win over the reader.